🔵 Fidelity
The gold standard of long-term investing. Seventy-plus years of institutional trust, zero expense ratio index funds, and a complete retirement account suite that no other platform can match.
⚠️ Affiliate Disclosure: We may earn a commission if you sign up via our links, at no extra cost to you. Our reviews remain fully independent.What is Fidelity?
Founded in 1946, Fidelity Investments is one of the world's largest financial services companies managing over $11 trillion in customer assets. Unlike many newer fintech platforms, Fidelity has built its reputation over decades through exceptional customer service, industry-leading research tools, and a product suite that covers every investment need from beginner brokerage accounts to institutional trading.
Who is Fidelity best for?
Fidelity is best for investors who are serious about building long-term wealth and planning for retirement. The ZERO expense ratio funds (0.00%), full IRA suite, and 24/7 customer support make it the ideal platform for anyone with a 5-plus year investment horizon. It is less intuitive than Robinhood for absolute beginners but rewards those willing to learn.
Pros & Cons
✓ Pros
- Zero commission on stocks and ETFs
- ZERO expense ratio index funds (0.00%)
- Complete IRA and retirement account suite
- Research from 20+ independent providers
- Fractional shares on S&P 500 stocks
- 24/7 phone support and 200+ branches
- 75+ years of institutional trust
✗ Cons
- Interface less intuitive than Robinhood
- No direct crypto trading
- Mobile app less polished than competitors
- Some features overwhelming for beginners
- Options cost $0.65 per contract
Our Verdict
Fidelity is the best all-around brokerage for most investors, full stop. The zero expense ratio funds, outstanding research, complete retirement account suite, and legendary customer service make it a platform you can use for your entire investing life. If you're choosing a home for long-term, buy-and-hold investing — Fidelity wins.
Visit Fidelity ↗